Lane Regional Medical Center is proud to announce the appointment of Jon Hirsch as its new Director of Marketing. In this role, Hirsch will lead the hospital’s comprehensive marketing and communications strategy, overseeing everything from digital presence and branding to public relations and community engagement.
Hirsch brings more than 35 years of experience in public relations and marketing to the position. Most recently, he served as Senior Marketing Strategist for the Franciscan Missionaries of Our Lady Health System, where he played a key role in advancing strategic initiatives and elevating brand presence across the region.
He steps into the role following the retirement of Julie McLin, who has dedicated nearly two decades of service to Lane Regional Medical Center. Her leadership and commitment have been instrumental in shaping the hospital’s image and community relationships.
A proud graduate of Louisiana State University, Hirsch holds both a Master of Business Administration and a Bachelor of Arts in Journalism. He is also an alum of the Ascension Chamber of Commerce’s Leadership Class of 2007 and served as a dedicated member of the Gonzales Rotary Club for more than 20 years.
“We are excited to welcome Jon to the Lane family,” said Lane Regional CEO, Frank Corcoran. “His wealth of experience, strategic mindset, and deep ties to the community make him the ideal person to lead our marketing efforts into the future.”
With a proven track record of success and a passion for connecting healthcare with community, Hirsch is poised to make a lasting impact on Lane Regional’s mission to serve and grow.